Where Passion Meets the Plate
A chef on a mission to serve taste, culture, and creativity — one dish at a time.
Ahmad Tuba
Chef
Ahmad is known as one of the UK’s most respected Arabic chef. The Culinary Heart of Oxford, Celebrated for Bringing Authentic Arabic Flavours to the UK A Journey of Taste, Culture & Excellence. After years of working in London’s fast-paced kitchens and earning the trust of high-profile clients, he made Oxford his home — opening Za’atar Bake, a community-driven Arabic bakery and restaurant that has become a go-to destination for lovers of real, honest Middle Eastern food.
A Journey of Taste, Culture & Excellence
Ahmad Tooba is more than a chef — he’s a storyteller whose medium is flavour. Born and raised in Syria, Ahmad arrived in the UK in the early 2000s with nothing but his roots, resilience, and a deep love for Levantine cuisine. What began as a humble journey has evolved into a culinary legacy that now stretches across London and Oxford.
Today, Ahmad is known as one of the UK’s most respected Arabic chefs — the mind behind Oxford’s beloved Za’atar Bake, and the force trusted by hospitality brands nationwide for his skill, authenticity, and vision.
His
Expertise
Concept Development for Restaurants & Bakeries
Bringing culinary visions to life through tailored concepts that reflect your brand, audience, and goals. From menu themes to ambiance, I help shape identities that leave a lasting impression.
Recipe Curation and Menu Innovation
From classic favorites to bold new creations, I specialize in curating unique recipes and crafting menus that blend tradition with modern flair. Every dish is designed to excite the palate and elevate the dining experience.
Kitchen Operations and Staff Training
Optimizing kitchen workflows and training teams for excellence in execution, hygiene, and service. I ensure every operation runs smoothly — from prep to plate.
Private Dining, Food Festivals & Special Events
Creating memorable culinary experiences tailored to intimate gatherings, large festivals, and everything in between. Every event is infused with flavour, style, and precision.
His
Expertise
Concept Development for Restaurants & Bakeries
Bringing culinary visions to life through tailored concepts that reflect your brand, audience, and goals. From menu themes to ambiance, I help shape identities that leave a lasting impression.
Recipe Curation and Menu Innovation
From classic favorites to bold new creations, I specialize in curating unique recipes and crafting menus that blend tradition with modern flair. Every dish is designed to excite the palate and elevate the dining experience.
Kitchen Operations and Staff Training
Optimizing kitchen workflows and training teams for excellence in execution, hygiene, and service. I ensure every operation runs smoothly — from prep to plate.
Private Dining, Food Festivals & Special Events
Creating memorable culinary experiences tailored to intimate gatherings, large festivals, and everything in between. Every event is infused with flavour, style, and precision.